Privacy Policy

OVERVIEW

GUUD AG and GUUD USA LLC (collectively, “GUUD,” “we,” or “our”) recognizes the importance of protecting the privacy of information we collect from you. GUUD is committed to respecting your privacy and protecting your personal information.

This Privacy Policy (the “Privacy Policy”) explains how GUUD collects, uses, stores, shares, and protects information, including personal information when you visit, use our services, or make a purchase from GUUD or related applications or websites (the “GUUD Sites” or the “Site”) or otherwise communicate with us (collectively, the “Services”). For purposes of this Privacy Policy, “you” and “your” means you as the user of the Services, whether you are a customer, website visitor, or another individual whose information we have collected pursuant to this Privacy Policy.

GUUD is committed to collecting, using, storing, sharing, and protecting personal information responsibly. By using the GUUD Sites, you consent to the collection of personal information as described in this Privacy Policy. Information that is provided will only be used, stored, and shared for the purposes for which you have consented. Please read this Privacy Policy carefully. By using and accessing any of the Services, you agree to the collection, use, and disclosure of your information as described in this Privacy Policy, including the applicable limitations on damages and the resolution of disputes. If you do not agree to this Privacy Policy, you may not use the Services and must immediately cease use of the Sites.

Certain data collected and used by GUUD may qualify as Consumer Health Data, which is a specific type of health data defined under state law in Washington State, Nevada and Connecticut. Such data is collected and used pursuant to our Consumer Health Data Privacy Policy, available here. If any terms in this Privacy Policy conflict with GUUD’s Consumer Health Data Privacy Policy, the terms of GUUD’s Consumer Health Data Privacy Policy apply as to Consumer Health Data.

CHANGES TO THIS PRIVACY POLICY

We may update this Privacy Policy from time to time, including to reflect changes to our practices or for other operational, legal, or regulatory reasons. We will post any changes in this Privacy Policy on the Site, update the “Effective” date, and take any other steps required by applicable law.

For material changes, we may decide to notify you more prominently and/or give you prior choice. We reserve the right to make changes to our practices and this Privacy Policy at any time, provided that we follow the procedures above.

WHAT INFORMATION DO WE COLLECT?

Depending on how you interact with GUUD, we may collect from you various types of information, which are described in more detail below. In some instances (and unless we say otherwise below), we may combine one type of information with another, and store them together in our records. In all cases, however, we strive to limit the amount of information we collect and store to that which is necessary to provide you the relevant Services requested or to which you have given your consent. GUUD uses such information for all legal purposes and to provide products and services to you. To the extent this information constitutes Consumer Health Data, it is subject to GUUD’s Consumer Health Data Privacy Policy.

Information that we collect may include:

Personal contact information

GUUD collects personally identifiable information that identifies, relates to, describes, references, is reasonably capable of being associated with, or could reasonably be linked, directly or indirectly, with a particular consumer or household, such as your name, mailing address, email, and telephone numbers (home, cell, etc.) entered on GUUD’s Sites or provided directly to GUUD. In some cases, this could include information that you give us about someone else (for example, if you ask us to ship a GUUD product or supplement to a friend). We typically collect personal contact information for registration activities, product orders, customer service, contests and promotions, and customer feedback.

Payment information

GUUD may collect information that you use to make a purchase, such as your credit card details (cardholder name, card number, expiration date, etc.), check or other forms of payment (if such are made available). This also includes the billing name and address associated with your form of payment. We only collect payment information for purchases. If you create an account with us, your payment information (along with your order history and other related preferences) may be stored under your account. To review or edit this information, go to the relevant “My Profile” section of our site or contact Customer Service.

Demographic information

This includes any information that describes your demographic. Examples may include your date of birth, age or age range, gender, general geographic location (e.g., zip code or city and state), favorite products, hobbies and interests, income information, or lifestyle information. We typically collect demographic information for registration activities, contests and promotions, and customer surveys, including health and wellness information. For demographic information associated with your profile on a third-party social network (e.g., Facebook®), see separate paragraph on “Social network info” below. Demographic information may also be used to personalize your experience on our websites. Aggregate information that cannot identify you may be used and disclosed for general business analysis.

Technical computer information

This includes any information about the computer system or other technological device that you may be using to access one of our websites or applications. We typically collect this information through the use of automated technologies such as cookies and web beacons. Examples of technical computer information may include your computer’s IP address, operating system type, and web browser type. If you access a GUUD Site via a mobile device such as a smartphone, the collected information may also include your phone’s unique device ID, location, and other similar mobile device data. Technical computer information is not typically associated with your personal contact information.

Website usage information

This includes information about how you use and navigate our websites, emails, and applications, including which links you click on, which pages or content you view, and other similar information or statistics about your interactions with a GUUD Site (e.g., date and time of visit, which site you came from, etc.). This information is captured using automated technologies such as Cookies (defined below), clear GIFs, pixel tags and web beacons, and may be collected regardless of the device you may be using (computer, smartphone, tablet, etc.). Website usage information may be associated with your personal contact information.

Customer feedback

This includes information that you voluntarily share with us about your experience in using our products and services, including our websites. Examples may include unsolicited comments and suggestions, testimonials, or other feedback about what you may have liked (or disliked) about your experience in using our products or services. We typically collect this information in the form of customer surveys, feedback forms, and email correspondence.

Customer-generated content

This refers to any content that you create and then share with us (and perhaps others) by uploading it to one of our websites, including one of our Facebook pages, other social media pages, or applications. Examples may include photos, videos, personal stories, or other similar media or content. We mostly collect customer-generated content for contests and promotions, website community features, engagement, and third-party social networking.

Social network information

This refers to any information that is part of your profile on a third-party social network (such as Facebook) and that you allow the third-party social network to share with us. Examples may include your basic account information (e.g., name, email address, profile picture, gender, user ID, list of friends, etc.) and any other additional information or activities that you permit the third-party social network to share with its application developers. For example, we may receive your social network information (or parts of it) when you download or interact with a GUUD application on a social networking site (such as Facebook) or use a third-party social networking feature that is integrated within a GUUD Site (such as Facebook Connect). We may respond to or otherwise engage with social media posts or messages directed at a GUUD account, or which reference our products. If you publicly share content about us or our products, we may choose to re-post or otherwise share that content with our followers, subject to the terms of the relevant social media platform. To learn more about how your social network information may be obtained by GUUD (or other application developers), please visit the website of the relevant third-party social network.

Other information (depending on context)

This refers to any other information that we might need to collect for the specific GUUD form, feature, or other service you are using or requesting. What this information might include will vary depending on the method of collection and the specific purpose(s) for which the information is being collected. Please see the Section “How do we use your information?” for more specific examples.

Wellness Information

In order for us to help you build your personalized recommendations, you will be asked to provide us with some information about your health and wellness, including but not limited to, your short-term and long-term health goals, your diet, your lifestyle, your views about health/wellness, and medical conditions that you have experienced or that exist in your family (collectively, the “Wellness Information”).

When you use certain features of our GUUD Sites, we collect information about your vitamin and supplement intake and frequency to provide you with personalized recommendations (such as personalized vitamin and supplement recommendations).

For additional information regarding the categories of Wellness Information that we collect, share, and process, including for research and development, such as bioimpedance data, please see our Consumer Health Data Privacy Policy, available here. Bioimpedance data includes body composition data, such as body mass index, body fat percent, visceral fat percent, metabolic rate, protein percent, muscle percent, bone percent, water percent, and body age.

Some features of the Services may require you to directly provide us with certain information about yourself. You may elect not to provide this information, but doing so may prevent you from using or accessing these features.

HOW DO WE COLLECT YOUR INFORMATION?

To provide the Services, we may collect information from you through a variety of sources, as set out in this Privacy Policy. The information that we collect and use varies depending on how you interact with us. In some instances, we may combine information collected from one source (e.g., a GUUD Site) with information collected from another source (e.g., a GUUD event or party). Note that not all of the methods listed below may be relevant to you.

In addition to the specific uses set out below, we may use information we collect about you to communicate with you, provide the Services, comply with any applicable legal obligations, enforce any applicable terms of service, and to protect or defend the Services, our rights, and the rights of our users or others.

GUUD Sites

We may collect information from you through one of our U.S. or international websites or applications. This could include (a) any site that we own and control under our own domain (such as www.guud.app, or some other domain name that redirects you to one of these sites), or (b) any site or web application that we may develop and run on a third-party social network such as Facebook. This could also include any site or application that we specifically design for use on a cell phone or other mobile device, such as a mobile-enabled site (i.e., WAP site) or mobile application (e.g., iPad®/iPhone® app).

Please note that some of our non-U.S. websites or applications may post their own privacy policies which are separate from this one. If they post separate policies, those policies will apply instead of this one.

Call center and pick-up center orders

We may collect information from you at an authorized pick-up center or through our call centers, such as when you place an order over the phone.

Text messaging programs

We may collect information from you through one of our inbound text messaging programs. For example, periodically we may allow customers to send us inbound text messages using a short code that we create and advertise in connection with a special offer or promotion. These programs might be advertised on one of our Sites or applications. If you choose to participate in one of these programs, information about your physical location may be collected and used for marketing purposes.

Email correspondence

We may collect information from you if you correspond with us via email. For example, if you send an email to customer service or use our “Go to the chat” feature, we may obtain certain information about you (such as your contact email address).

Other sources

Occasionally, we may obtain information about you from other sources. For example, we may hire a third-party data aggregator to provide us additional information about our existing customers (this is known as “data appending”). We may also receive information from a third-party co-sponsor whom we may partner with to run a one-time promotion or giveaway.

We may obtain information about you from third parties, including from vendors and service providers who may collect information on our behalf, such as:

Companies who support our GUUD Sites.
Our payment processors, who collect payment information (e.g., bank account, credit or debit card information, billing address) to process your payment in order to fulfill your orders and provide you with products or services you have requested, in order to perform our contract with you.
When you visit our GUUD Sites, open or click on emails we send you, or interact with our Services or advertisements, we, or third parties we work with, may automatically collect certain information using online tracking technologies such as pixels, web beacons, software developer kits, third-party libraries, and Cookies (defined below).

Any information we obtain from third parties will be treated in accordance with this Privacy Policy or our Consumer Health Data Privacy Policy, as may be applicable. We are not responsible or liable for the accuracy of the information provided to us by third parties and are not responsible for any third party’s policies or practices. For more information, see the section below, Third Party Websites and Links.

HOW DO WE USE YOUR INFORMATION?

The following describes the various purposes and features for which we might collect and use your information, and the different types of information that might be collected for each. Please note, however, that not all of the uses listed below may be relevant to you.

Order fulfillment

We use your information to provide you with the Services in order to perform our contract with you, including to process your payments, fulfill your orders, to send notifications to you related to your account, purchases, returns, exchanges or other transactions, to create, maintain and otherwise manage your account, to arrange for shipping, facilitate any returns and exchanges and to enable you to post reviews.

We may collect and use your information to process and ship your orders, and to inform you about the status of your orders. Depending on how you make a purchase, this could involve the collection and use of certain personal contact information, payment information, account login information, and/or information related to your purchase (such as products ordered). This could also involve the ongoing storage of your payment information to allow for easier checkout on future purchases.

Account maintenance

We may use your information to maintain your accounts with us (including administering any benefits associated with such accounts). This typically involves the use of any information originally collected to set up your account (e.g., personal contact info, payment info, account login info, demographic info, etc.).

Provide Services

We may collect and use your information to provide you Services, including responses to your inquiries. This typically requires the collection and use of certain personal contact information (such as your name or email address) and information regarding the reason for your inquiry (e.g., order status, technical issue, product question, general question, etc.). This may also include:

Creating and managing your accounts
Processing GUUD applications
Personalizing product recommendations

We may use your information to provide you with GUUD product recommendations and offers that are tailored to your interests. This mostly involves the use of your previous order history (e.g., from online and/or offline purchases), information provided through personalized nutrition offerings and certain demographic information.

We also collect certain wellness and health information, such as bioimpedance data, for research and development purposes. Please see our Consumer Health Data Privacy Policy for additional information about the collection, use, and sharing of such information.

Site personalization and convenience

We may collect and use your information to personalize your experience and save you time when you visit our GUUD Sites. This is typically done through the use of automated technologies (such as Cookies) that collect and remember certain account login information, technical information, and/or previous website usage information. For example, we might remember your login ID or username so you can quickly log in the next time you visit our site or so you can easily retrieve the items you previously placed in your shopping cart. Based on this type of information, we might also show you specific GUUD content or offers that are more relevant to your interests, including health and wellness related information or services. We may also use technologies such as our own Cookies (defined below) to provide you with personalized online display advertising. Please see the Section “Do we use cookies to gather information?” to disable Cookies.

Contests and promotions

We may collect and use your information to administer a contest, sweepstakes, giveaway, competition, or other similar marketing campaign or promotion. These events typically require the collection and use of personal contact information (for prize fulfillment), limited demographic information (for eligibility), and, in some cases, customer-generated content. Due to the customer-generated component, some promotions will be run on third party social networks such as Facebook (e.g., on our Facebook fan page or application). To comply with sweepstakes laws, we may publish or share limited information about the winners of a particular promotion.

Marketing communications

We may use your information for marketing and promotional purposes, such as to send marketing, advertising and promotional communications by email, text message or postal mail, and to show you advertisements for products or services. This may include using your information to better tailor the Services and advertising on the GUUD Sites and other websites.

These communications may inform you about new products, events, special discounts, and other news and special offers. Sending you these communications mostly requires the collection and use of certain personal contact information and limited demographic information (such as zip code). In some instances (such as for text messaging programs), this may involve the use of your precise geographical location (obtained from your mobile device) so that we can send you location-based offers.

You can always opt out from receiving marketing emails or text messages by following the unsubscribe instructions provided in each such communication. Please note that even if you opt out from receiving marketing communications, you may still receive other communications from us, such as order confirmations, notifications about account activities (e.g., account confirmations, password changes, website, etc.), and other important announcements (e.g., product recalls, privacy policy changes, etc.).

Third party social networking

We may collect and use your information so we can allow you to interact with online social networking features provided by third party companies such as Facebook. These tools, some of which are embedded directly into our sites, include features such as “Facebook Connect,” “Facebook Share,” and “Facebook Like.” By offering you these tools, we may be able to (i) obtain certain information about you from your profile on the third party social network (see separate paragraph on “Social network information”) and (ii) post to your profile on that social network certain content or activities that you view or interact with on our sites (such as articles, Health Science links, stories, etc.). This exchange of information only occurs when you take some kind of explicit action to permit the sharing (such as clicking on the relevant Facebook feature and creating or logging in to your Facebook account). You can learn more about how these features work by visiting the website of the relevant third-party social network.

Security and Fraud Prevention

We use your personal information to detect, investigate or take action regarding possible fraudulent, illegal or malicious activity. If you choose to use the Services and register an account, you are responsible for keeping your account credentials safe. We highly recommend that you do not share your username, password, or other access details with anyone else. If you believe your account has been compromised, please contact us immediately.

Other general purposes (e.g., website security, internal research)

We may collect and use your information for other general business purposes, such as to comply with applicable laws and regulatory requirements, to enforce our Terms and Conditions, to maintain the day-to-day operation and security of our websites and applications, and to conduct internal marketing and demographic studies. These activities mostly require the collection and use of certain demographic information, technical computer information, website usage information, and customer feedback.

DO WE USE COOKIES TO GATHER INFORMATION?

We also automatically collect certain information about your interaction with the Services (“Usage Data”). Usage Data may include information about how you access and use the GUUD Sites and your account, including device information, browser information, information about your network connection, your IP address and other information regarding your interaction with the Services.

To do this, we may use cookies, pixels and similar technologies (“Cookies”). A cookie is a small file of letters and numbers that we put on your device when you visit our website, and which allows us to recognize your computer when you come back to our site at a later time. Cookies allow us to enhance your website experience in several ways. For example, we use Cookies to remember the items that you place in your shopping cart and to assess how visitors are using our site. We may also use Cookies to personalize certain website features and to show you content and third-party ads more relevant to your interests. By accessing and using our website(s), you consent to our use of Cookies.

We use Cookies to power and improve the GUUD Sites and our Services (including to remember your actions and preferences), to run analytics and better understand user interaction with the Services (in our legitimate interests to administer, improve and optimize the Services). We may also permit third parties and service providers to use Cookies on the GUUD Sites to better tailor the Services, products and advertising on the GUUD Sites and other websites.

Most browsers automatically accept Cookies by default, but you can choose to set your browser to remove or reject Cookies through your browser controls. Please keep in mind that removing or blocking Cookies can negatively impact your user experience and may cause some of the Services, including certain features and general functionality, to work incorrectly or no longer be available. Additionally, blocking Cookies may not completely prevent how we share information with third parties such as our advertising partners.

You can learn more about Cookies and how they work at www.allaboutcookies.org or www.youronlinechoices.eu. You can always disable Cookies through your browser settings. Doing so, however, may disable certain features on our websites, such as online ordering.

To opt out from third-party Cookies that are used for advertising purposes, you can do so on the NAI website at http://www.networkadvertising.org/managing/opt_out.asp.

WITH WHOM DO WE SHARE YOUR INFORMATION?

In certain circumstances, we may disclose your information to third parties for legitimate purposes subject to this Privacy Policy. We may share your information with certain individuals, companies, or in the situations described below. We do not rent or sell your information to third party companies.

Such circumstances may include:

Third party service providers

We use third party service providers to help us operate our business or administer activities on our behalf, such as sending emails, fulfilling your product and service requests, mailing products or managing payments. We may share your information with these third parties for limited purposes. These third parties are only allowed to use your information for the specific task they’ve been hired to do, and for no other purpose. They’re also required to keep your information confidential and secure.

GUUD Affiliates

We may share your information with our affiliates or otherwise within our corporate group when it is in our legitimate business interests to do so. Purchases of GUUD products or services made through our websites are assigned to an individual, who is available to provide assistance, information and/or guidance to help you with GUUD Services. With your acknowledgement, information you provide to us will also be provided to the individual to whom your purchase has been assigned in order to facilitate that experience, and may be retained by them as part of their records. If you utilize any personalized health or wellness questionnaires, this information would include your individual responses and the related results, as well as the goals you identify. No individual questionnaire responses or results will be shared with an individual unless you expressly opt in to such disclosure prior to submitting your questionnaire.

If you are a GUUD affiliate, we may disclose certain personal information such as your contact information to customers seeking a GUUD affiliate or to other GUUD affiliates.

Business Transfer

We may share your information in connection with a business transaction such as a merger or bankruptcy, to comply with any applicable legal obligations (including to respond to subpoenas, search warrants and similar requests), to enforce any applicable terms of service, and to protect or defend the Services, our rights, and the rights of our users or others. The consent customers have provided herein to the use of their personal information by GUUD or its affiliates shall also extend to any person or corporation to which GUUD may transfer its business, or in the event of a merger, sale, or assignment of all or a portion of our assets or stock.

Disclosures under special circumstances

We may provide information about you to respond to subpoenas, court orders, legal process or governmental regulations, or to establish or exercise our legal rights or defend against legal claims. It may also be necessary to share information in order to investigate, prevent or take action regarding illegal activities, suspected fraud, situations involving potential threats to physical safety of any person, or as otherwise required by law. In such circumstances, we will take appropriate measures to ensure that the requester understands the sensitive nature of the personal information that they may receive.

HOW DO WE PROTECT YOUR INFORMATION?

We use a variety of standard methods (described below) to keep customer information confidential and secure. Please note, however, that these protections do not apply to any information you choose to share in public areas such as our website community features or other social areas.

SECURE OPERATING ENVIRONMENTS

The security of your data is very important to GUUD. We have implemented appropriate security measures preventing your information from being accidentally lost, used or accessed in an unauthorized way, altered or disclosed. We only allow authorized employees and agents/contractors access on a need-to-know basis. However, you should know that no web site operator, including GUUD, can fully eliminate security risks associated with personal information. While GUUD has endeavored to create a secure and reliable website for users, the confidentiality of any communication or material transmitted to/from the Website or via email cannot be guaranteed.

ENCRYPTION FOR PAYMENT INFO

We use industry-standard encryption to provide greater protection for sensitive financial information, such as your credit card information or other payment information, when such information is sent to us over the web. For example, encryption is used when you make payments through our online store, as well as if you choose to have your payment information stored with us for future online purchases.

OTHER SECURITY MEASURES

In addition to the methods above, we may take other measures to protect your information, depending on the sensitivity of the data and other considerations (such as how the information is collected and where it is stored). These measures may include (among other things) additional access restrictions, password requirements, and physical protections (e.g., secure data centers, etc.).

Measures you can take

It is also important for you to play a role in keeping your information safe. When signing up for an online account, please be sure to choose an account password that is hard for others to guess and never reveal it to anyone else. If you use a shared or public computer, never choose to have your login ID or password remembered and make sure to log out of your account every time you leave the computer. You should also make use of any privacy features or controls we may provide you in our website community areas.

STATE-SPECIFIC PRIVACY NOTICE

If you are a resident of California (including California business contacts), Colorado, Connecticut, Utah, or Virginia, the law in your state (collectively, the “State Privacy Laws”) provides you with the following rights with respect to your personal information:

Your California, Colorado, Connecticut, Utah, and Virginia Privacy Rights

The right to know what personal information we have collected, used, disclosed, and sold about you, including the categories of personal information, the categories of sources from which the personal information is collected, the business or commercial purpose for collecting, selling, or sharing personal information, the categories of third parties to whom GUUD discloses personal information, and the specific pieces of personal information GUUD has collected about you.
The right to obtain a copy of personal information we have obtained about you in a portable and, to the extent technically feasible, readily usable format.
The right to correct inaccurate personal information about you, taking into account the nature of the personal information and the purposes of the processing.
The right to request that we delete any personal information we have about you.
If we deny your request, the right to appeal our decision.

In addition, and as set forth below, California law requires us to identify, for the 12-month period prior to the date of this Privacy Policy, what information we may have “sold” or “shared” about you. For the 12-month period prior to the date of this Privacy Policy, we have not sold or shared any personal information about our customers. We do not use or disclose Sensitive Personal Information, as defined in applicable laws, for any purposes other than those permitted by applicable law.

The following table sets forth the categories of personal information we have collected in the preceding 12 months, the source of that personal information, and how we have used and shared such personal information in the preceding 12 months.

Category of Personal Information Collected	Source of Information	Purpose for Collection	Categories of Recipients
Contact information: such as your name, address, email address, telephone numbers, or other contact information	From you	To communicate with you, to send you catalogs, information, newsletters, promotional materials and other offerings from us or on behalf of our partners and affiliates, to offer a sweepstakes, contest or other promotion, when you contact us, when you request customer service or support, to complete your registration on our Site, to administer your account with us, and to provide you with offers that may be of interest to you – we collect this information also at time of order in order to fulfill it	Our service providers, and our co-marketing partners, including select partners and affiliates that we believe may have or facilitate offers that may be of interest to you
Loyalty information: your loyalty account number, birthday, gender, age, purchase history and information on rewards or other benefits	From you and from our loyalty service provider	To administer your loyalty account and provide you with offers that may be of interest to you	Our service providers who administer our loyalty program, and our co-marketing partners
Purchase and order information: contact information, together with purchase details online and in store through e-receipts, delivery details, payment details, and any communications we have received about your order or purchase	From you	To validate, confirm, verify, deliver, install, and track your order, including to arrange for shipping, handle returns and refunds, maintain a record of the purchases you make, to service products you purchased from us, and to provide you offers that may be of interest to you	Our service providers who process, fulfill and ship orders
Other delivery information: name and address of recipient for delivery, if different from customer’s	From you	To deliver to the person at the address which you have requested	Our service providers who process, fulfill and ship orders
Payment information: name, card issuer and card type, credit or debit card number, expiration date, CVV code and billing address we also except EFT. All credit and debit info is tokenized and not stored	From you and your payment card issuer	To check that the right person is using the right card or account, meets the requirements of the card brands or account issuers, and to make sure we are paid for what you buy	Our service providers who process payments for us and who are contractually required to comply with laws and requirements applicable to payment processing, which may include Payment Card Industry Data Security Standards
Information you provide about a third party: if you send someone else a communication from the Site, we may collect information, such as that person’s name, telephone number, email, and/or shipping address	From you	To deliver to or communicate with the person at the address which you have requested	Our service providers, and our co-marketing partners
Legal information: fraud checks or flags raised about your transactions, the payment card you want to use, payment card refusals, suspected crimes, complaints, claims and accidents	From you, the police, crime and fraud prevention agencies, payment card providers, the public, regulators, your and our professional advisors and representatives	To protect you, other customers and our business against criminal activities and risks, make sure we understand and can meet our legal obligations to you and others and can defend ourselves	Our service providers who help us with fraud protection and credit risk reduction, and law enforcement and other governmental authorities in accordance with applicable law
Preference information: your marketing preferences, your account settings (including any default preferences), any preferences you have indicated, the types of services/offers that interest you, the areas of our Site that you have visited or ways that you interact with our Site	From you, from our website technology interaction with your browser/devices and cookies and other similar technologies tracking the pages you visit, the marketing messages you open and the links you follow	To enhance your online shopping experience, including as a way to recognize you and welcome you to the Site or App, to provide you with customized Site or App content, targeted offers from us or others, promotions and advertising on the Site or App, through other third party sites or apps, via email, text messages, or App push notifications that are offered by us or others that might be of interest to you	Our third party vendors and service providers that perform website analytic services for us or enable the customization of offers to you to improve your shopping experiences through our Site, an App or elsewhere
Communications: communications we have with you. Please note that we record calls to our customer service team.	From you	To handle your requests, to contact you when necessary or requested, including responding to your questions and comments and providing customer support, and to obtain customer feedback and improve our customer service and customer shopping experience	Our service providers who assist us with customer service
Voluntary information: any voluntary information you provide us with, such as responses to surveys or competitions and social media account details	From you and your social media account provider	To know you better, make our communications with you more personal, learn and improve from your survey feedback, organize events and pick competition winners	Our service providers who administer surveys and promotions, and our co-marketing partners
Personalization: your journey online and how you use our Site and App, whether and when you open our marketing emails and respond to our advertisements	From you, from our Site or App technology’s interaction with your browser or devices and cookies tracking the pages you visit	To improve our Site, products and services, customer service, and customer shopping experience	Our third party vendors and service providers that perform website analytic services for us or enable the customization of offers to you to improve your shopping or website experience for our Site, an App or elsewhere
Device information: IP address, internet provider, operating system and browser used, type of device (such as laptop or smart phone), device cookie settings and other device details (such as MAC address and geolocation), if you use our App and permit it to obtain your precise geolocation	From you and from our website or app technology’s interaction with your browser or devices	To make sure our website and app technology works properly with your device and make sure you can see and use our intended website and apps on the device you are using, for analytical and demographic purposes, and to provide offers that may be of interest to you We also will use this information to protect the security and integrity of the Site and our business, such as by protecting against and preventing fraud, unauthorized transactions, and managing risk exposure, including by identifying potential hackers and other unauthorized users	Our service providers who help us with fraud protection, and third party vendors and service providers that perform website analytic services for us to enable more relevant offers to you on our Site, an App or elsewhere
Information automatically collected from your browser: when you use the Site, some data is automatically transferred from your browser to our server, including your browser type, operating system type or mobile device model, viewed webpages, links that are clicked, IP address, mobile device identifier or other unique identifier, sites or apps visited before coming to our Site or App, the amount of time you spend viewing or using the Site or App, the number of times you return, or other click-stream or site usage data, emails we send that you open, forward, or click through to our Site or App	From you and from our website or app technology’s interaction with your browser or devices	We will use this information in an aggregated non-specific format for analytical and demographic purposes We also will use this information to protect the security or integrity of the Site and our business, such as by protecting against and preventing fraud, unauthorized transactions, and managing risk exposure, including by identifying potential hackers and other unauthorized users	Our third party vendors and service providers that perform website analytic services for us or enable the customization of offers to you to improve your shopping or website experience and the relevance of offers to you on our Site, an App or elsewhere
Suspected crime information: details of your identity, image, name and address, suspected or alleged thefts, fraud, assault or other criminal behavior	From crime and fraud prevention agencies, from you, witnesses, and from the police	To protect customers, the public and our business against risks and crime, to prevent loss, to prosecute crime, and to defend ourselves	Law enforcement and other governmental authorities in accordance with applicable law, and our professional advisors

Submitting Requests

If you are a resident of California, Colorado, Connecticut, Utah, or Virginia, you may submit your requests to opt out, correct, delete, and/or to know/obtain Personal Information we have collected about you by visiting us at www.guud.app to make a formal request under CCPA.

We will respond to your request in compliance with the requirements of your state’s applicable laws. Please note that we are only required to honor California requests to know twice in a 12-month period.

Verification of Your Identity

When you exercise these rights and submit a request to us, we must be able to verify your identity to a reasonable degree of certainty. In order to do so, you must provide the required information when completing the online request form or making a request through the above-listed toll-free number. We will ask you to provide your contact information and an additional identifier based on your relationship with us. Before we process your request, we will match that information with information that we currently maintain to verify your identity and your relationship with us.

Appeal

Residents of Colorado, Connecticut, and Virginia may appeal a decision we have made regarding their requests by emailing us at info@guud.app. We will respond to appeals from Virginia and Connecticut residents within 60 days. We will respond to appeals from Colorado residents within 45 days.

Non-Discrimination

If you make a request under your state privacy law, we will not discriminate against you in any way. Your exercise of these rights will have no adverse effect on the price and quality of our goods or services.

Authorized Agents

You may permit an authorized agent to submit a request to know or to delete your personal information. If we receive a request on your behalf, we will ask that person to give us proof that you gave that person written permission to make a request for you. If that person does not provide us with written proof, we will deny their request so that we can protect your personal information. You may also designate an authorized agent to make a request to know, request for deletion, or a request to opt out of the sale of your personal information, by visiting our website at www.guud.app.

Automated Decision-Making

We generally do not use automated decision-making technology, as that term is defined by State Privacy Laws. If we make use of automated decision-making technology, you will be informed through a separate privacy notice.

Record Retention

We may retain your personal information for as long as necessary to fulfil the purpose for which it was collected or to comply with legal or regulatory requirements. We strive to retain your personal information no longer than is reasonably necessary to carry out the purposes listed in this Privacy Policy or as required by law. We retain your personal information following the end of your services or other business relationship in accordance with applicable law and our data retention and destruction policies.

Nevada Residents

Chapter 603A of the Nevada Revised Statutes permits a Nevada resident to opt out of future sales of certain covered information that a website operator has collected or will collect about the resident. To submit such a request, please contact us at info@guud.app with “Nevada Opt-Out” in the subject line.

OTHER IMPORTANT INFORMATION

This section provides additional policy information that is important for you to know or that we may be required to tell you by law.

Your information is collected, hosted and stored in the United States

We collect and host personal information only from users located in the United States. All user information is collected and stored on servers located in the United States. Data is processed in the United States and may also be processed by our agents or other authorized users outside of the United States.

By using a GUUD Site or application or by otherwise doing business with GUUD, you are agreeing to allow us to collect and process your information for the purposes stated in this Privacy Policy.

We do not collect information from children

We do not solicit or collect any type of information from a person known to be under the age of 1. If we discover that we have accidentally collected information from a child, we will remove that information from our records as soon as feasibly possible (or obtain the necessary parental permission to retain it).

If information from a minor is inadvertently sent to us, minors under 18 years of age may have personal information that they have provided to GUUD through the Sites deleted by sending (or having their parent or guardian send) an email to info@guud.app requesting deletion. Please note that, while we make reasonable efforts to comply with such requests, deletion of your personal information does not ensure complete and comprehensive removal of that data from all systems.

Response to “Do Not Track” signals

Some Internet browsers include the ability to transmit “Do Not Track” signals. Since uniform standards for “Do Not Track” signals have not yet been adopted, GUUD does not process or respond to “Do Not Track” signals.

THIRD PARTY WEBSITES AND LINKS

Our Site may provide links to websites or other online platforms operated by third parties. This Privacy Statement only relates to our collection and use of your data on our GUUD Sites. Our websites and applications may provide links to, or features from, other third-party sites (such as third party social or advertising networks) that we do not own or control. If you click on such links or use such features, you do so at your own risk. We are not responsible for the content or practices of any third-party site, application, or feature. If you would like information on any other party’s privacy policy, you should contact that party directly, and we encourage you to do so.

SECURITY AND RETENTION OF YOUR INFORMATION

Please be aware that no security measures are perfect or impenetrable, and we cannot guarantee “perfect security.” In addition, any information you send to us may not be secure while in transit. We recommend that you do not use unsecure channels to communicate sensitive or confidential information to us.

How long we retain your personal information depends on different factors, such as whether we need the information to provide the Services, comply with legal obligations, resolve disputes or enforce other applicable contracts and policies.

YOUR RIGHTS AND CHOICES

Depending on where you live, you may have some or all of the rights listed below in relation to your personal information. However, these rights are not absolute, may apply only in certain circumstances and, in certain cases, we may decline your request as permitted by law.

Right to Access / Know. You may have a right to request access to personal information that we hold about you, including details relating to the ways in which we use and share your information.
Right to Delete. You may have a right to request that we delete personal information we maintain about you.
Right to Correct. You may have a right to request that we correct inaccurate personal information we maintain about you.
Right of Portability. You may have a right to receive a copy of the personal information we hold about you and to request that we transfer it to a third party, in certain circumstances and with certain exceptions.
Restriction of Processing: You may have the right to ask us to stop or restrict our processing of personal information.
Withdrawal of Consent: Where we rely on consent to process your personal information, you may have the right to withdraw this consent.
Appeal: You may have a right to appeal our decision if we decline to process your request. You can do so by replying directly to our denial.
Managing Communication Preferences: We may send you promotional emails, and you may opt out of receiving these at any time by using the unsubscribe option displayed in our emails to you. If you opt out, we may still send you non-promotional emails, such as those about your account or orders that you have made.

You may exercise any of these rights where indicated on our Site or by contacting us using the contact details provided in this Privacy Policy.

We will not discriminate against you for exercising any of these rights. We may need to collect information from you to verify your identity, such as your email address or account information, before providing a substantive response to the request. In accordance with applicable laws, you may designate an authorized agent to make requests on your behalf to exercise your rights. Before accepting such a request from an agent, we will require that the agent provide proof you have authorized them to act on your behalf, and we may need you to verify your identity directly with us. We will respond to your request in a timely manner as required under applicable law.

OPTING OUT OR MODIFICATIONS

If you prefer not to receive email messages, text messages or other communications from GUUD about new products, promotions or events, you may opt out at any time from receiving such messages by following the “unsubscribe” instructions in such email or text message you received.

If you registered with our website, you will be able to review, modify, update, or remove certain information in your account profile page. Changes may not be effective immediately. We will endeavor to comply with your request as soon as reasonably possible. However, we may need to retain certain information for record-keeping purposes. and we may still send you important administrative messages, such as notifications regarding our business relationship with you, important notices regarding our services, or as otherwise consistent with applicable law. If you wish to know what information we have in our files about you, ask a question about the information in your file, or request a change or correction to your personal information under our control, please contact us. We are not responsible for removing information in a third party’s database or records (including our Service Providers and GUUD affiliates) with whom we have already shared your information.

You may also opt out or modify your account information at any time by sending us an email to info@guud.app.

COMPLAINTS

If you have complaints about how we process your personal information, please contact us using the contact details provided below. If you are not satisfied with our response to your complaint, depending on where you live you may have the right to appeal our decision by contacting us using the contact details set out below, or lodge your complaint with your local data protection authority.

UPDATES TO THIS PRIVACY POLICY

This Privacy Policy is effective as of the date listed at the top of this notice. GUUD reserves the right to make changes to this Privacy Policy. In the event we make a material change to this Privacy Policy, it will be posted here. We encourage you to check this page regularly since your continued use of the GUUD Sites after any changes will be deemed to constitute your acceptance of such changes.

CONTACTING GUUD

If you have any questions with respect to this Privacy Policy, please contact us at:

GUUD USA LLC – Attn: Legal Department
2595 N Dallas Pkwy, Suite 350 Frisco TX 75034

or email us: info@guud.app